Questions to ask yourself about the SEO Courses Johannesburg.

What is Search Engine Optimization (SEO)? – SEO is a marketing strategy that is focused on growing visibility in organic (non-paid) search engine results (Google, Bing). SEO encompasses both the technical and content elements required to improve rankings, drive traffic, and increase results in search engines.

Is what you learn in the SEO course at School Of IT relevant and of value? – Definitely yes, You will learn all about how to research a keyword, rank for it and overall how to implement an SEO strategy. All in all 66% of South African customers will research businesses and products online before choosing to make an offline purchase, and 40% of them will use search engines as their primary source of information. Source

Course Objectives for SEO.

By the end of the Search Engine Optimization course, students will have usable knowledge of the following:

• Overall SEO in the current digital landscape
• Be able to understand SEO updates and trends.
• Understand and create HTML, site architecture, and technical crucial factors.
• Thoroughly Understand Google Analytics, SEO goal setting and SEO tools (i.e yoast).
• Apply Content strategies.
• Implement PPC, AdWords, and paid advertising.
• Overall learn Advanced analytics and strategy.

*Classes run on a full-time and part time basis additionally one on one training. start date: Anytime